Expressing your passion while looking for work
Last week I was working with a job seeker who almost got declined for an interview, despite being incredibly well qualified. This was due to his not being overt about his desire to work at the organization. I had to convince the customer that he wanted to work for them.
Sometimes a job is just a business arrangement where one party gets talent and the other gets a paycheck. However, many organizations view themselves in a more egalitarian light. (Here at Peak Performers Staffing Agency, passion for the mission is critical to getting a job with us!)
Tips for showing them your heart
1 – Match the emotional tone of the company.
Some companies are out there to make money, some are there to get the hard work done, and some are seeking to change the world. Thoroughly evaluate the mission statement, marketing, and the about page of the company. Dial up or down your emotive language and personal pitch to match that of the company’s.
2 – Consider your job title.
Customer-facing roles typically require you to be more of a cheerleader for the brand. When I worked at Apple retail, being a “promoter” was key to getting promoted. If you will be interfacing with the public, mimic the tone you expect you would use when interacting with the public.
3 – Put your work desire in your cover letter/cover email.
Resumes are for facts, dates, summaries, and bullet points—resume’s are not places for “passion.” If you’re applying for a company where your emotional connection is a competitive advantage, write that cover letter/email to express it!
4 – Research your interviewers on LinkedIn.
Once you have an interview scheduled, look up your interviewers on LinkedIn. What kinds of things do they post? Channel their tone, energy, and the language they use into your own.
5 – Dial up your work passion during an interview.
Often, a resume and initial recruiter screen is there to check boxes. You’re being evaluated as to whether you possess the basic skills needed to do the job. An interview is often for digging into the “culture fit.” So dial up that passion during the interview. Channel that energy and let them know you want to be with them.