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All about career coaches

What does a career coach do?

A career coach will often help you with several key activities:

  • Editing your resume, LinkedIn, and cover letters
  • Helping you expand your network
  • Advising you on making a career shift or overcoming employment barriers
  • Evaluating job prospects
  • Preparing for interviews

How do I find a career coach?

You can find potential career coaches by simply going to LinkedIn and searching for “career coach.” However, if possible you should find a career coach that has worked with someone you know or is in your target industry. Ask friends, family members, and network connections for people who might be able to help you in your career search.

When should you hire a career coach?

1) If you can’t do it yourself. Some people struggle with composing a resume or need significant help with being able to overcome an employment gap or switching careers. If the difference between you getting a job and not getting a job, it may be worthwhile to hire a job coach. However, realize that they can’t do it for you—they can give you advice and help you craft a well-written resume, but it is ultimately your job search activities that will lead to a job.

2) If you’ve exhausted all your resources. A little while back I wrote “a guide to Austin job seeking resources.” Utilize services such as Workforce Solutions, job clubs, and online resources first before you seek out a coach. Attend networking events and send messages to people you know on LinkedIn. There is a wealth of information out there and available to you as a job seeker. Paying for assistance can expedite the process but make sure you’re not overlooking free resources.

3) It’s risky for you to look for work. If you’re already currently fully employed and planning to make a big career shift, it might be worthwhile to hire a career coach to help advise you. Making a career shift can be really hard, and they may be able help you strategically prepare for this all while minimizing the risk of losing your current job. After all, sometimes the best path is to seek a new role or alternate job duties in your current company instead of quitting it outright.

What should you consider when hiring a career coach?

  • It’s a fuzzy science. Many successful job coaches gain their experience from working in HR or recruiting, or even going through the job search process successfully themselves. Some will go on to gain credentials such as Certified Professional Career Coach (CPCC). Instead of looking for fancy credentials, look for local career coaches who have helped other people you know or who come from industries you want to focus on. Hire career coaches for their skills and their network.
  • Most will do an initial conversation for free. It never hurts to take a free consultation. At the very least, they may offer some free DIY advice or general guidance to help steer your search, even if you don’t hire them. Just be wary of a hard sell or over-inflated promises. 
  • Most do it to help people. Most people who get into career coaching do it because they want to help people. Many come from HR roles and want to take a more direct role in helping the job seekers they encounter. Yes, they want to charge money for their services but many also have an altruistic motives.
  • You’re still going to do this yourself. No matter how good the coach, they should not write your resume and cover letters for you. They should not apply for jobs for you. And they should not attend networking events for you. At the end of the day, you’re the one that an employer is hiring. 

How much does it cost to hire a career coach?

Business news daily estimates it to be $75-150 per hour with rates going higher depending on the industry and demand.

If this makes you wince, remember that most job seekers go without a career coach. However, recognize that we are each our own small business and sometimes paying for the expertise of a consultant can be valuable.

If you’re looking for a job, we’re hiring.

We’re hiring and would be happy to look at your resume.

Here at Peak Performers, we don’t charge candidates to help them with their job search. We make our revenue from having employees work for the customer and typically will spend some time with a job seeker for free to provide feedback and guidance so they can better market themselves. Our services offer a bit of coaching, but not at the level that everyone needs.

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