Tips for crafting an elevator pitch
An elevator pitch is a 30 second (or less) speech meant to pique the interest of a prospective employer. 30 seconds is not a lot of time but can be a great way to grab someone’s attention to learn more about you. Here are tips to have a killer elevator pitch:
Clarify your job target.
Describe your field and the type of job you’re pursuing. The best job applicants know what they’re applying for and tailor their pitch to the position.
Tailor the pitch to them, not you.
It is important to remember that the people listening to your speech will be listening for “what’s in it for me,” so be sure to focus your message on their needs. Use benefit-focused terminology so that an interviewer can see you have the experience and skills to make an immediate positive impact on the business.
Put it on paper.
Write down everything you would like a prospective employer to know about your skills, accomplishments, and work experiences that are relevant to your target position. Next, remove extraneous details that detract from your core message. Continue to edit until you have just a few key bullet points or sentences. The goal is to interest the listener in learning more, not to tell your whole life story. A good rule of thumb is that a person can say about 150 words in one minute so try to keep your pitch to 75 words or less.
A good pitch should answer three questions: Who are you? What do you do? What are you looking for?
Read your pitch out loud.
The best editing you can do is to hear how it sounds out loud.
Practice, practice, practice (then solicit feedback).
Rehearse your pitch in front of a mirror or use the recording capabilities of your mobile device, so you can see and hear how you sound. Continue to fine tune your pitch until it no longer sounds rehearsed. When you are satisfied with your pitch, try it out on a few friends and ask for honest and constructive feedback.
Nail it with confidence.
The best-worded elevator pitch in the world will fall flat unless it is conveyed well. When you give the speech, look the person in the eye, smile and deliver your message with a confident, upbeat tone.